COSMOFARMA - MAY 8-10, 2026

Each edition of Cosmofarma Exhibition focuses its communications campaign on themes and messages that encourage reflection on the changes underway in the pharmacy sector. In 2026, this journey continues with the slogan " Regeneration/NewGeneration, " which highlights the concept of generation in its many facets: from intergenerational dialogue behind and in front of the counter, to how to effectively manage the transition from one generation to the next in the pharmacy, from gender issues to the profile of the generation shaping the pharmacy of tomorrow.

To exemplify this concept, which plays on the heartfelt word "generation," a tree, a symbol of life and continuity, is found: its roots lie in the knowledge of the ancient profession of pharmacist, characterized by a DNA intertwined with luminous fibers, balancing nature and technology. It's a profession with a long history and solid foundations, yet one that looks to the future, passing down, from generation to generation, the knowledge and passion of those who serve at the counter every day.

See you at BolognaFiere for the twenty-ninth edition of Cosmofarma.

www.exposanita.it